Manager, Agrochemical Sales at Babban Gona Farmer Services Nigeria Limited

Babban Gona Farmer Services Nigeria Limited

Babban Gona Agricultural Franchise is a financially sustainable, high impact and highly scalable social enterprise, which is part-owned by the farmers it serves. Babban Gona is an innovative model designed to serve the bottom of the pyramid and transform agriculture into a job-creation engine. Through this agricultural franchise, Babban Gona offers a suite of services to smallholder farmers, helping them to overcome the challenges of fragmentation and low economies of scale.

We are recruiting to fill the position below:

Job Title: Manager, Agrochemical Sales

Location: Lagos / Kaduna
Industry: Technology

Job Summary

  • We are seeking a dynamic and results-driven Manager, Agrochemical Sales to lead our sales team and drive the growth of our agrochemical product line.
  • The successful candidate will be responsible for developing and executing sales strategies, managing customer relationships, and achieving sales targets.
  • The Manager, Agrochemical Sales will also be responsible for providing market insights, identifying new business opportunities, and ensuring customer satisfaction.

Key Responsibilities

  • Develop and implement sales strategies and tactics to drive the growth of the agrochemical product line, ensuring alignment with company goals and objectives.
  • Develop and execute strategies to enter new and emerging markets.
  • Lead and manage a team of sales representatives, providing coaching, guidance, support, and performance feedback to ensure the team’s success.
  • Build and maintain strong relationships with key customers, including farmers, distributors, and retailers, to generate sales opportunities and foster long-term partnerships.
  • Identify market trends, customer needs, and competitive landscape through market research and analysis. Utilize insights to develop strategies that give the company a competitive advantage.
  • Collaborate with cross-functional teams, including marketing, product development, and supply chain, to ensure seamless execution of sales strategies and effective product positioning.
  • Monitor sales trends, analyze sales data, and generate regular sales reports. Identify areas of improvement and develop action plans to address any gaps.
  • Stay updated on industry trends, market conditions, and regulatory changes related to agrochemical products. Share knowledge with the team and provide guidance on compliance requirements.
  • Represent the company at industry events, conferences, and trade shows to enhance brand visibility, network with potential customers, and identify business opportunities.
  • Develop and maintain accurate sales forecasts, budgets, and other sales-related documentation to support effective planning and decision-making.
  • Foster a culture of high performance, teamwork, and continuous learning within the sales team.


  • Bachelor’s Degree in Agriculture, Business Administration, or a related field. A master’s degree is a plus.
  • Minimum of 8 years of experience in agrochemical sales, with a proven track record of achieving sales targets and managing a sales team.
  • In-depth knowledge of the agricultural industry, including a strong understanding of crop protection products, fertilizers, and related agricultural inputs.
  • Proven experience in fertilizer and herbicide sales.
  • Demonstrated success in developing and executing comprehensive sales strategies, including market segmentation, customer targeting, and value proposition development.
  • Excellent leadership and team management skills, with the ability to motivate and inspire a sales team to achieve outstanding results.
  • Strong business acumen, with the ability to analyze market data, identify trends, and make data-driven decisions.
  • Exceptional communication and negotiation skills, with the ability to build strong relationships with customers, partners, and stakeholders.
  • Proficiency in using sales CRM systems and other sales-related software tools.
  • Proven ability to thrive in a fast-paced, target-driven environment, managing multiple priorities and meeting deadlines.
  • A passion for the agricultural industry and a genuine interest in contributing to sustainable agriculture and food production.

Start Up Environment:

  • Thrives in a fast-paced, start-up environment with dynamic business priorities.

Unlocking Potential of Team Members:

  • Extensive experience and passion for coaching mentoring a team.


  • Competitive salary
  • Health Insurance
  • Pension
  • Performance Bonus
  • Annual paid vacation
  • Group Life Insurance.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online