Talent Ace Limited – Our client, a cereal company, is recruiting to fill the position below:
Job Title: Van Sales Representative
Location: Lagos (Island & Mainland routes as assigned)
Employment Type: Full-time
Reports to: Territory Sales Manager
Direct stakeholders: Route Accountant/Cashier, Warehouse/Inventory Officer, Trade Marketing, Logistics/Fleet, Finance (AR)
Role Summary
- Field–based sales role responsible for van–driven distribution, merchandising, and cash/stock reconciliation across assigned routes in Lagos.
- The Van Sales Representative (VSR) grows numeric & weighted distribution, executes perfect store standards, acquires and services retail customers (open markets, neighborhood stores, supermarkets, kiosks), and ensures timely remittance and accurate records.
Key Responsibilities
Route-to-Market & Selling:
- Execute daily route plan (coverage, call frequency, call sequence) to meet outlet visit targets.
- Prospect and open new outlets; collect complete customer data and KYC where required.
- Sell full cereal portfolio using objectives per SKU, pack size, and price point; upsell bundles/mix.
- Negotiate shelf space, secondary placements, and point-of-sale execution per brief.
- Manage orders, issuance of invoices/receipts, and delivery from van stock in one visit (“sell & deliver”).
- Monitor competitor pricing, promos, and provide timely feedback.
Merchandising & Visibility:
- Achieve planogram standards: facings, eye-level placement, FIFO/FEFO rotation.
- Set up POS materials (wobblers, shelf strips, danglers) and ensure hygiene/cleanliness of display.
- Conduct on-the-spot stock checks; remove damaged/expired packs and complete documentation.
Cash & Stock Control:
- Maintain accurate van loading/unloading with warehouse team; reconcile start- and end-of-day stock.
- Collect cash/transfer per company policy; ensure same-day remittance and documentation.
- Prevent stock shrinkage; report variances immediately with supporting evidence.
- Use hand-held/ERP/app to post sales, receipts, returns, and route notes in real time.
Customer Relationship & Service:
- Build strong retailer relationships; handle complaints and product education (taste, nutrition, pack formats).
- Monitor OSA (On-Shelf Availability) and sell gap-closing replenishments.
- Manage returns per policy (damages, near-expiry, wrong deliveries).
Compliance, Safety & Assets:
- Drive safely with valid driver’s license; comply with FRSC/LASTMA rules.
- Conduct daily vehicle checks (tyres, lights, horn, brake, oil, coolant); keep van clean and branded correctly.
- Adhere to food safety/handling, HSE, and quality standards (no exposure to moisture/heat, secure packaging).
- Follow anti-bribery, anti-corruption, and data protection policies.
Reporting & Insights:
- Submit accurate EOD reports: sales vs. target, collections, coverage, merchandising photos, competitor intel.
- Recommend micro-promos, price packs, and route optimization based on sell-out patterns.
Key Performance Indicators (KPIs)
- Sales volume & valuevs. monthly target (by SKU and pack).
- Numeric distribution: Active buying outlets vs. universe.
- Weighted distribution/OSA in priority stores.
- New outlet openings per month and 90-day retention rate.
- Perfect store score: Planogram compliance, facings, display execution.
- Strike rate (buying outlets ÷ calls) and drop size (cartons per buying outlet).
- Cash & stock reconciliation accuracy (variance ≤ 0.2% of van value).
- Compliance: zero safety violations, valid documentation, on-time remittance.
- Customer satisfaction (complaint resolution time, repeat orders).
- Route productivity: calls/day, time-in-market, geo-tag accuracy.
Qualifications & Experience
- OND / NCE / HND / BSc preferred (any discipline).
- 1 – 3 years van sales / field sales experience in FMCG (cereals, snacks, beverages or related).
- Valid Nigeria driver’s license with clean driving record; confident driving manual/automatic vans in Lagos.
- Familiarity with Lagos trade channels and routes (e.g., Mile 12, Oyingbo, Trade Fair, Balogun, CMS, Yaba, Ikorodu, Alaba, Festac, Surulere, Ikeja, Ajah/Lekki, Epe, Abule-Egba, Iyana Ipaja, Egbeda, Sango-Otta, Mowe-Ibafo).
- Working knowledge of mobile sales apps/ERP (Android), basic Excel/Google Sheets.
Salary
N180,000 monthly.
Application Closing Date
31st August, 2025.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Or
Interested and qualified candidates should send their CV to: dola.olaribigbe@talentaceltd.com using the job title as the subject of the email.