Social Media Strategist at GEM HR Consulting



GEM HR Consulting – Experts in the field of human capital management across Industries, We offer specially designed strategic approaches to your business needs.

We are recruiting to fill the position below:

Job Title: Social Media Strategist

Location: Agungi, Lekki – Lagos
Employment Type: Full-time, Hybrid
Industry: Fashion (experience in a fashion brand is a strong advantage)

Key Responsibilities

  • Manage all social media platforms including Instagram, TikTok, WhatsApp, X (Twitter), Facebook and others.
  • Create, plan, and schedule content using a well-structured content calendar.
  • Generate visually appealing, trendy and engaging content including reels, stories, carousel posts, and videos.
  • Attend and cover live events, fittings, photoshoots, and campaigns — capturing real-time content and behind-the-scenes footage.
  • Develop and implement goal-driven strategies that align with the brand’s short and long-term objectives.
  • Monitor, respond to, and engage with followers and customers across all platforms.
  • Collaborate with other departments including the Creative Manager, Production team, Design Manager, and Customer Service.
  • Track key metrics and generate monthly reports with insights, analytics, and recommendations for improvement.
  • Supervise social media interns and ensure content is posted promptly and consistently.
  • Identify influencer and partnership opportunities and assist in brand collaboration management.

Required Skills & Qualifications

  • Proven experience as a Social Media Strategist or Manager (minimum 2 – 3 years).
  • Strong iPhone content creation skills and expertise in video editing apps such as CapCut.
  • Proficiency in graphics design tools like Canva or Adobe Illustrator.
  • Strong copywriting and content writing skills with excellent command of grammar and brand tone.
  • Excellent project management and organizational skills.
  • Strong understanding of social media analytics tools (Instagram Insights, TikTok analytics, Meta Business Suite, etc.)
  • Experience with paid advertising and boosting posts via Instagram and Facebook ads.
  • Ability to work under pressure, meet deadlines, and adapt to last-minute changes.
  • Experience in a fashion brand or understanding of fashion content, styling, and visual storytelling is a strong plus.

Work Schedule:

  • Mondays to Saturdays (1 day work from home option)
  • Must be available to attend physical events and shoots as needed.

Application Closing Date
8th August, 2025.

How to Apply
Interested and qualified candidates should send their CV to: gemhrconsulting@zoho.com using the Job Title as the subject of the mail.