Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.
We are recruiting to fill the position below:
Job Title: Institutional Marketing Manager
Location: Ogba, Lagos
Employment Type: Full-time
Job Summary
- The Institutional Marketing Manager will lead the expansion of the company’s institutional market footprint in Nigeria.
- This strategic role involves developing and implementing comprehensive B2B marketing initiatives, from identifying high-value prospects and optimizing outreach to creating impactful marketing assets that enable the Institutional Sales team and elevate brand authority among decision-makers and target audience.
Key Responsibilities
Market Research & Prospecting:
- Conduct in-depth research into target verticals, including Government agencies, Corporate institutions (FMCG, Gas/Cylinder companies, food, Logistics/Courier etc) food companies, banks and Multi-National Corporations.
- Develop and manage a robust pipeline of qualified prospects, aligning with Sales using proven channels such as LinkedIn, industry directories, government tender portals etc.
Outreach Strategy & Execution:
- Design and oversee data-driven, multi-channel outreach campaigns (email, LinkedIn, phone etc)
- Refine messaging to resonate with target audience while collaborating with Sales for alignment.
- Establish clear metrics for outreach success and report on campaign performance.
Marketing Asset Development & Management:
- Oversee the creation and refinement of marketing and sales support materials, including compelling email sequences, bespoke proposals, product brochures, and other essential collaterals.
- Work closely with Sales and technical teams to ensure marketing assets accurately reflect product capabilities and address client needs.
Brand Awareness & Thought Leadership:
- Drive initiatives to increase brand awareness and establish thought leadership within institutional segments.
- Develop visibility of the brand in high-value channels and formats (webinars, conferences etc.) and cultivate strong media and organisational relationships.
- Implement targeted digital marketing (LinkedIn Ads, Google Ads) and explore strategic partnerships.
Qualifications
- Minimum of Bachelor’s degree, preferably in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in B2B marketing, institutional sales support, or business development, preferably within the automotive, logistics, or industrial sectors.
- Strong research, analytical, and communication skills (written and verbal).
- Familiarity with the Nigerian business landscape and government procurement processes is a plus.
- Ability to work collaboratively in a fast-paced, target-driven environment.
Application Closing Date
29th July, 2025.
How to Apply
Interested and qualified candidates should:
Click here to apply online