Paga is a licensed financial services company and a leading payments company in Nigeria with a massive transformative purpose – to make it simple for one billion people to access and use money. It was founded on the simple belief that the ubiquity of mobile phones can be leveraged in building an ecosystem that enables people to digitally send and receive money and creating simple financial access for everyone.
We are recruiting to fill the position below:
Job Title: Growth Marketing Manager (Doroki)
Location: Yaba, Lagos
About the Role
- We’re looking for a dynamic Growth Marketing Manager to drive Doroki’s user acquisition, engagement, and retention.
- You’ll focus on business management for medium to large businesses, developing and executing marketing strategies that boost growth and revenue.Â
- In this role, you’ll need to understand medium-large business needs deeply, create targeted campaigns, and use data-driven strategies to expand the business network and market presence.
- Your success will be measured by Doroki’s user growth, engagement metrics, and market share expansion.
Key Responsibilities
- Campaign Strategy Development: Create and execute integrated marketing campaigns for small business merchants across online and offline channels.
- Customer Journey Mapping: Analyze target audiences to craft compelling messages that align with their decision-making process.
- Reporting: Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.
- Campaign Management: Lead campaigns from planning to execution, optimizing budgets to meet business goals.
- Data Analysis: Use analytics tools to track performance and transform user behavior insights into actionable strategies.
- Cross-Department Collaboration: Work closely with sales teams to maximize lead conversion from marketing efforts.
- Continuous Testing and Refinement: Conduct A/B tests and implement industry best practices to enhance marketing effectiveness.
Qualifications
- Experience: 5 – 7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.
- Technical Skills: Proficiency in data analysis tools and marketing automation platforms.
- Creative Problem-Solving: Proven ability to develop innovative marketing solutions for customer engagement.
- Project Management: Strong organizational skills with the ability to handle multiple projects effectively.
- Market Knowledge: Deep understanding of merchant digital payments ecosystem and behavior.
- Communication Skills: Excellence in written and verbal communication for marketing content and team collaboration.
- Must have completed the mandatory NYSC
Key Competencies:
- Strong data orientation with expertise in analyzing marketing funnels and identifying growth opportunities.
- Self-motivated professional who excels in fast-paced environments.
- Self-motivated professional who excels in fast-paced environments.
- Strong analytical mindset with a proactive approach to problem-solving.
- Proven track record of achieving measurable business results through marketing initiatives.
- Deep understanding of medium-large business challenges and the payment processing landscape.
- Basic knowledge of databases and SQL is a plus.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online