At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the community. Through a network of diversified but highly complementary line of business, we help organizations find critical talent, access cutting-edge advice and get the innovative support they require to grow in a challenging market. We partner with businesses and organizations of varying size and structure across diverse sectors, such as Oil and Gas, Engineering, Finance, Telecom, FMCG, Legal, Technology, Healthcare, Travel and Aviation etc. to enhance business performance and to optimize for growth to achieve exceptional results. What sets us apart is the depth of our capabilities, creative problem solving approach and proven track record in our practice area combined with in-depth knowledge of the realities of the industries we serve.
We are recruiting to fill the position below:
Job Title: Experienced Marketing Executive (Painting)
Location: Lagos
Employment Type: Full-time
Job Summary
- We are seeking a highly skilled and results-driven Marketing Executive with experience in the painting/coatings industry to develop and implement strategic marketing initiatives.
- The ideal candidate will have a deep understanding of market trends, customer behavior, and industry-specific challenges. They will be responsible for brand management, digital and traditional marketing campaigns, lead generation, and customer engagement to drive business growth.
Key Responsibilities
Marketing Strategy & Planning:
- Develop and execute comprehensive marketing strategies tailored to the painting and coatings industry.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Collaborate with the sales team to create targeted campaigns that drive revenue.
Brand Management & Awareness:
- Enhance brand visibility and positioning through strategic branding initiatives.
- Maintain consistency in brand messaging across all marketing materials.
- Manage relationships with key industry influencers and partners.
Campaign Development & Execution:
- Plan and execute digital marketing campaigns, including SEO, PPC, social media, and email marketing.
- Develop content marketing strategies, including blogs, case studies, and video marketing.
- Organize and manage trade shows, exhibitions, and industry events.
Lead Generation & Customer Engagement:
- Develop lead generation campaigns to drive customer acquisition.
- Implement customer retention strategies through loyalty programs and targeted communications.
- Utilize CRM tools to track customer interactions and measure marketing effectiveness.
Market & Competitor Analysis:
- Monitor industry trends and provide insights for business development.
- Analyze competitor strategies and recommend improvements.
- Conduct surveys and customer feedback analysis to enhance product positioning.
Budget Management & Performance Tracking:
- Manage marketing budgets effectively to maximize ROI.
- Track and analyze campaign performance metrics, preparing detailed reports.
- Adjust strategies based on data-driven insights to improve effectiveness.
Key Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in marketing within the painting, coatings, or construction materials industry.
- Strong knowledge of digital marketing tools, CRM platforms, and analytics software.
- Excellent communication, creativity, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
- Strong understanding of customer behavior and B2B/B2C marketing principles.
Preferred Qualifications:
- Experience working with paint manufacturers, distributors, or contractors.
- Knowledge of industrial and decorative coatings marketing.
- Familiarity with graphic design and content creation tools (e.g., Canva, Adobe Suite).
Salary & Benefits
- Competitive salary based on experience.
- Performance-based incentives.
- Health benefits and retirement plans.
- Career growth opportunities within the company.
Application Closing Date
28th February, 2025.
How to Apply
Interested and qualified candidates should send their Resume to: recruitment@careersverified.net using the Job Title as the subject of the mail.