Blume Distribution Limited plays a crucial role in promoting and distributing the wide range of products manufactured by Sonia Foods Industries Limited. With a strong presence in the Nigerian market, Sonia Foods Industries Limited has established itself as a trusted and renowned brand known for its high-quality tomato-based food and beverages.
We are recruiting to fill the position below:
Job Title: Digital Marketing Specialist
Location: Ikeja, Lagos
Employment Type: Full-time
Job Summary
- We are seeking an experienced and innovative Digital Marketing Specialist with a proven track record in driving digital campaigns and brand visibility within the FMCG sector in Nigeria.
- The ideal candidate will have a deep understanding of the local market, consumer behavior, and digital trends that influence purchasing decisions.
- This role requires a strategic thinker who can blend creativity with data-driven marketing approaches to grow our digital footprint and deliver measurable ROI.
Key Responsibilities
- Develop and execute integrated digital marketing strategies across platforms (social media, SEO/SEM, email, web, mobile, influencer, and content marketing) tailored to the Nigerian FMCG landscape.
- Plan, manage, and optimize paid media campaigns (Google Ads, Facebook, Instagram, YouTube, TikTok, etc.) to drive brand awareness, engagement, and conversions.
- Collaborate with brand, sales, and product teams to align digital marketing efforts with business objectives and product launches.
- Analyze digital performance metrics and provide actionable insights to improve reach, engagement, and ROI.
- Manage and grow the company’s online community, maintaining brand voice and consistency across platforms.
- Identify and engage digital influencers and KOLs to amplify brand presence and consumer loyalty.
- Monitor trends in digital marketing and FMCG competition to stay ahead of the curve.
- Lead content development strategy—writing, editing, and commissioning impactful content in line with brand tone.
- Manage digital agencies, media partners, and third-party service providers for campaign execution and optimization.
- Prepare monthly reports and dashboards for senior management on key digital KPIs and campaign effectiveness.
Qualifications and Requirements
- Bachelor’s Degree in Marketing, communications, business administration, or related field. A relevant master’s degree or digital marketing certification is a plus.
- Minimum of 5 years of hands-on experience in digital marketing within the Nigerian FMCG industry.
- Strong expertise in paid media management, SEO/SEM, content creation, and performance analysis.
- Proficient in tools such as Google Analytics, Meta Ads Manager, Google Ads, Hootsuite, Mailchimp, Canva, and similar platforms.
- Demonstrated ability to conceptualize and execute high-impact campaigns within tight deadlines and budget constraints.
- Deep knowledge of Nigerian consumer behavior and regional market dynamics.
- Excellent communication, analytical thinking, and stakeholder management skills.
- Creative flair with a passion for emerging trends in digital and consumer marketing.
What We Offer
- A dynamic and inclusive work environment within a leading FMCG brand.
- Opportunities for growth, learning, and career advancement.
- Competitive remuneration and performance-based incentives.
- Exposure to cross-functional teams and innovative marketing projects.
Application Closing Date
15th July, 2025.
Method of Application
Interested and qualified candidates should forward their CV and a brief portfolio of successful digital campaigns to: Oluchi.Sunday@blumedistribution.com CC: careers@blumedistribution.com using the job title a sthe subject of the mail.