JOB DESCRIPTION
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, Care.
Objective:
This consultancy is developed to ensure that the “ASK health platform is effectively and efficiently activated to carry out the following
- Connects users to essential healthcare services through SMS, VR messages, and interactive website features.
- Provides gender sensitive health information on child health, nutrition, and other topics.
- Fosters two-way interaction through a dedicated call center, family support groups, and online feedback mechanisms.
- Utilizes real-time data to improve platform performance and service delivery.
Methodology:
A. ASK Health Platform Development:
–Collaborate with MOHP Media team and MOHP Information Technology team to develop a vision and an overall plan for the “ASK Health” website to be the main reference for Egyptian families on all health and nutrition relevant information and advice>
-In close collaboration with all relevant stake holder, MOHP Media team and MOHP IT Team collaborate with the social media consultancy firm to design and build a highly engaging “ASK Health” website using IOGT and RapidPro technologies.
-Support the MOHP media team in the design and creation of interactive engagement and feedback mechanisms within the platform.
B. Community Engagement and Support:
–Supervise the establishment and management of family support groups for parents online and in the field in different governorates, linking them to the ASK Health platform in close collaboration with all relevant stakeholders.
-In collaboration with MOHP Call center team Activate voice-recorded messages on parenting and child healthcare advise
-Support the activation of MOHP call center services for displaced populations seeking information and support.
-Develop and manage an interactive WhatsApp/Telegram chatbot offering credible medical advice from MOHP doctors and specialists.
C. RCCE and Social Listening:
-Support the MOHP media team in setting up a social listening observatory for regular reports to leadership.
-Develop and implement media campaigns in collaboration with media professionals (TV, newspapers, and field training).
-Developing and disseminating accurate and transparent information about health risks and emergencies to the public.
-Addressing misinformation and rumors related to health threats. Community
-Building capacity within communities to manage their own health risks.
Advertisement
-Ensuring that the voices and concerns of communities are integrated within MOHP decision-making processes.
-Developing and implementing risk communication and community engagement plans.
-Monitoring and evaluating the effectiveness of communication and engagement activities
-Providing technical assistance and training to other organizations on risk communication and community engagement
D. Management, Reporting and Monitoring:
–Prepare programme annual plan of activities, in collaboration with MOHP media team develop
-Prepare monthly reports on program progress, including social listening insights and platform reach/engagement data.
-Monitor platform performance through Google Analytics and social media metrics.
ACTIVITIES, DELIVERABLES AND TIMELINES, PLUS BUDJET PER DELIVERABLES:
The below deliverables are designed to support.
-Full activation of ASK health platform.
-Social listening processes are fully institutionalized.
-RCCE communication is integrated.
-Organic reach through the development of grass root segmented groups is developed.
| Deliverable | Description | Duration (Days) | Payment |
| ASK Health Platform Development: | 20 days | 5% | |
| Platform Content & User Experience Report | Analyzes content and user experience gaps for vulnerable communities. | 10 | |
| Collaborative Content Creation Plan with MOHP Media Teams | Outlines roles and responsibilities for joint content creation. | 5 | |
| Activation Plan for Voice- Recorded Messages & Chatbot | Outlines the process for launching voice messages and chatbot services. | 5 | |
| Family Support Group Development Plan | . | 30 | 20% |
| Online support groups using WhatsApp, telegram, Facebook | In collaboration with MOHP media team and IT technology team develops strategies for establishing and managing family support groups using different social media channelsAt least 3 groups per governorate for 21 governorates these groups are directly linked to MOHP social media pages and managed by MOHP media professionals | 15 | |
| Community field support groups | In collaboration with MOHP media team, MOHP prevention team, develops strategies for establishing and managing family support groups targeting specifically displaced populations to support MOHP event based management team address adverse events and to serve the targeted populations and their hosting communities | 15 | |
| RCCE and Community | 70 | 25% |
Advertisement
| Engagement and Support: | |||
| ASK Health Website Development & Launch | Builds and launches the interactive website using IOGT and RapidPro technologies. | 30 | |
| Online Feedback Mechanism Implementation | Develops and integrates user feedback channels within the platform. | 10 | |
| Call Center Service Activation & Support | Ensures the activation and ongoing support of call center services for displaced populations offering all required information to answer to their concerns | 20 | |
| WhatsApp/Telegram Chatbot Development & Launch | Creates and launches the WhatsApp/ telegram based chatbot using RapidPRo software to support analytics offering medical advice. | 10 | |
| Social Listening and Advocacy: | 30 | 20% | |
| Social Listening Observatory Setup & Training | Establishes the observatory and trains MOHP media and IT staff central and peripheral teams on social listening techniques. | 20 | |
| Sensitive and targeted Media Campaign Development Plans | Defines strategies and targets for online and offline media campaigns. Based on social listening activities | 10 | |
| Monthly Reporting and Monitoring | 20 | 20% | |
| Monthly Progress Reports | Summarize program activities, key achievements, and challenges. | 10 | |
| Social Listening Reports | Analyze social media trends and public sentiment related to MOHP initiatives. | 10 | |
| Final project report | 10 | 10% | |
| Total | 180 | 100% |
Conditions of work:
The selected consultant will be placed within the MOHP team and under the supervision of the Assistant Minister for Institutional development to wards achieving the following outputs.
QUALIFICATIONS, SPECIALIZED EXPERIENCE AND ADDITIONAL COMPETENCIES:
-Master’s degree in public health, Communication, Social Science, or a relevant field. A bachelor’s degree in a relevant field may be considered with significant experience, more than 10 but less than 20 years.
-More than 10 but less than 20 years experience in the field.
-Strong understanding of UNICEF’s RapidPro and IOGT software, with experience in data analysis and reporting.
-Expertise in social media marketing and engagement strategies, particularly for public health communication.
-Excellent communication, presentation, and interpersonal skills, with the ability to build trust and relationships with diverse stakeholders.
-Experience in project management, including budget oversight and delivering, working with government partners is an ad-plus.
-Proven experience in managing and developing digital platforms for vulnerable communities or in health contexts.
-Experience in social listening tools and reporting
-Proficiency in the English language is required.
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks:
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.