Alan & Grant – Our client is a luxury community offering nature-inspired hospitality resorts, in suite wellness, relaxation and recreation experience for both residents and visitors.Our client is a luxury community offering nature-inspired hospitality resorts, in suite wellness, relaxation and recreation experience for both residents and visitors.
They are recruiting to fill the position below:
Job Title: Brand, Marketing & Social Media Manager
Location: Lagos
Employment Type: Full Time
Job Summary
- Support the Director of Marketing in the day-to-day management of the company.Â
- The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
- This role ensures consistency across all marketing channels and touch-points, while effectively engaging with target audiences.
Key Responsibilities
Brand & PR Strategy:
- Develop and implement the Brand & PR strategy for the company.
- Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
- Continuously monitor and evaluate brand identity, positioning, and perception.
- Develop and execute integrated marketing and branding campaigns, ensuring all deadlines are met.
- Create and maintain a brand road map, ensuring adherence by all stakeholders.
- Cultivate relationships with brand influencers, ambassadors, and media partners to enhance visibility.
- Ensure brand equity is consistently upheld across all brand touch points.
Marketing & Content Management:
- Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
- Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
- Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
- Manage and oversee all email marketing campaigns, ensuring targeted outreach and engagement.
- Track and analyze campaign performance, compiling pre-, during-, and post-campaign reports.
- Generate and present monthly marketing performance reports to the Head of Marketing.
Organic Social Media & Paid Media Management (Google & Meta Paid Ads):
- Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
- Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
- Monitor social media trends, competitor activity, and audience behavior to refine strategies.
- Oversee content creation, scheduling, and publishing of posts to maintain a strong and cohesive brand presence.
- Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
- Track and report on social media analytic, providing insights and recommendations for optimization.
- Develop and oversee the execution of paid media strategies across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram Ads) to drive brand awareness, engagement, and conversions.
- Work closely with the digital agency, ensuring alignment with overall marketing objectives, providing creative direction, and approving campaign structures, targeting, and messaging.
- Monitor, analyze, and report on campaign performance, ensuring KPIs (CTR, ROAS, CPC, CPA) are met and optimizing accordingly.
- Coordinate internally with content, design, and brand teams to ensure ad creatives and messaging align with the brand’s tone, seasonal campaigns, and promotional priorities.
- Manage budgets for paid media campaigns, allocating spend effectively across channels to maximize impact.
- Stay updated on new platform features, trends, and best practices to continuously refine paid media strategies.
- Oversee A/B testing of ad creatives, copy, and audience targeting to improve performance.
- Work with the digital agency on targeting and prospecting strategies, ensuring effective segmentation and audience building.
- Provide regular performance insights and recommendations to senior management to guide strategic decision-making.
Guest Experience & Community Engagement:
- Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
- Develop initiatives to foster a sense of community and engagement among guests and visitors.
- Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
Requirements
- 5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
- Strong expertise in brand strategy, marketing, and digital/social media management.
- Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
- Excellent copy writing, communication, and storytelling skills.
- Proficiency in social media platforms, content creation, and digital marketing tools.
- Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
- High attention to detail with excellent planning and organizational skills.
- Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Ability to work independently and thrive in a fast-paced environment while meeting deadlines.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online