Analyst – OTT Partnerships, Marketing at MTN Nigeria

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst – OTT Partnerships, Marketing

Requisition Number: 5581
Location: Ikoyi, Lagos
Job type: Full-time
Job Category: MTN Level 2
Reports To: Manager Converged Services
Division: Marketing

Mission

• Responsible for the end-to-end coordination of the implementation of consumer OTT partnership strategy and plans. 
• It requires strong analytical skills, market insight, exceptional communication skills, relationship management skills, and a deep understanding of emerging market challenges, good negotiation and partnering skill, ability to work cross-functionally. Must be able to identify industry trends and key influencers.

Description

• Identify opportunities for additional revenue streams through new partnerships and monetization strategies.
• Grow recruitment and conversion of new data users through customer engagements on OTT platforms.
• Implement and manage creative marketing campaigns and promotions that increase user awareness and drive customer acquisition.
• Collaborate with internal and external teams to execute campaigns aimed at increasing data revenue and user engagement.
• Collaborate with the Business Intelligence (BI) team to maintain databases, tools, and models for tracking and analyzing proposition performance metrics.
• Leverage data-driven insights to refine product offerings and make informed decisions about future proposition development.
• Develop a deep understanding of our business and partners’ needs, industry trends, and competitive landscape to drive revenue through collaborative efforts with partners.
• Develop and execute strategies to drive incremental data revenue, increase MTN digital distribution, and enhance the user experience on MTN e-store on partner’s platforms in collaboration with partners.
• Drive the implementation of scalable initiatives with partners, ensuring they meet business objectives.
• Establish and manage strategic partnerships with OTT providers (e.g., Meta, TikTok, Google) and tech startups to enhance content offerings and drive revenue growth.
• Support the development and execution of joint marketing campaigns in collaboration with OTT partners to increase data usage and user acquisition.
• Conduct data product audits and reviews, customer use analysis, competitive analysis of matching products, and feedback on product enhancement
• Track the performance of launched data propositions by monitoring key performance indicators (KPIs), including user engagement, data revenue, and customer satisfaction.
• Prepare detailed reports on proposition performance, highlighting areas for improvement and optimization.

Requirements
Education:

• First Degree in any related discipline 
• Fluent in English

Experience:
3 – 7 years’ experience with experience working with others

• Experience working in a medium organization 
• Experience in product development, customer experience, Analytical Skills, Presentations and conceptualization of Concept.

Application Closing Date
22nd April, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online