Moove is on a mission to redefine what large-scale rideshare leasing and vehicle ownership look like in Africa. We are developing an innovative model to rapidly improve the availability of vehicles for on-demand ridesharing services across major metro cities while also creating sustainable jobs for drivers
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lagos
About the Role
- As a Marketing Manager (Nigeria) at Moove.io, you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country.
- Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives.
- You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts.
- By leveraging your expertise in local market dynamics and consumer behavior, you will play a crucial role in expanding Moove’s brand presence, driving customer acquisition, and fostering strong relationships within your target market
What You’ll be Doing
- Develop specific regional marketing strategies and go-to-market plans to launch new products.
- Build Moove’s brand equity and sustain this progressively as operations scale across the region.
- Ensure operational excellence in executions while managing project teams to drive growth.
- Drive local activations and ensure positive ROI on all brand engagements including showcase events, partnerships, field activities, etc.
- Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives.
- Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.
- Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports.
- Utilise data-driven decisions to improve the performance of marketing efforts.
- Model our core values and promote them internally and externally.
Key Metrics
- Increase in Brand Awareness – % Increase in Brand Recognition
- Growth in Brand Equity – % Increase in Brand Recall
- Positive Net Promoter Score – Above 70%.
What you will need for this position
- A good First Degree in a relevant field (Marketing, Communication, Business Administration, or any related field).
- A minimum of 6 years experience and at least 2 years in a middle management role.
- Experience in the Mobility and Tech industry.
- Start-up Experience.
- Research, Data Analysis, Organisation, & Planning skills
- Amazing creativity and communication skills.
- People management and leadership skills
- Strong business acumen and problem-solving.
- Passionate about new technologies.
Who You’ll Be Working with:
- Directly reporting to our Managing Director, Nigeria, and closely working with our Operations Team.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online