Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number ‘2’ in the world for number of people living with HIV-with about 3.3 million infected. At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births. Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal. DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media. DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 3 – 5 years
- Location: Lagos
- Job Field: Sales / Marketing / Retail / Business Development
Job Description
The Brand Manager will play a pivotal role in shaping and managing brand identity of assigned brand (s), ensuring its / their resonance with the target audience and contributing to overall business growth. Expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.
Summary of Responsibilities
Brand Strategy Development:
- Develop and execute comprehensive brand strategies aligned with company objectives.
- Conduct market research to identify consumer trends, preferences, and competitive landscape.
- Monitor market trends, research competitor activities and identify opportunities or key issues.
- Preparation of brand marketing plan, brand sales analysis, and follow-up for strategic implementation.
- Responsible for brand/category building, liaising with agencies, identifying business partnerships and organising promotional activities aimed at achieving KPIs.
Campaign Planning and Execution:
- Plan, and coordinate marketing campaigns to enhance brand visibility and goal achievement.
- Collaborate with cross-functional teams to ensure campaign alignment and consistency.
- Monitor campaign performance, analyze data, and recommend optimization strategies
Brand Identity and Messaging:
- Develop and maintain a consistent brand voice, messaging, and visual identity.
- Ensure all brand communications maintain the desired brand image and values.
- Create and manage brand guidelines for internal and external stakeholders.
- Drive content creation for social media marketing (including Facebook, Twitter, all social media, blog, website, etc.) for the brand
Product Launch and Promotion:
- Support the development of brand strategies for new product launches.
- Create impactful product messaging and collateral for promotional activities.
- Monitor market response and adapt strategies as needed.
Stakeholder Collaboration:
- Collaborate closely with the design team to create compelling visual assets.
- Work with sales and marketing teams to align brand initiatives with sales objectives.
- Engage with external partners and agencies to execute branding initiatives.
Market Analysis and Insights:
- Monitor market trends, consumer behaviour, and industry developments.
- Translate market insights into actionable strategies for brand growth.
- Conduct regular competitor analysis to identify opportunities and challenges.
Brand Performance Evaluation:
- Measure and analyze the effectiveness of branding efforts.
- Prepare reports on brand performance and sales
- Make data-driven recommendations for continuous brand improvement.
Qualifications
- Bachelor’s Degree in Marketing, Business, or a related field.
- Proven experience as a Brand Manager or in a similar role.
- Strong understanding of branding principles and market dynamics.
- Exceptional creativity and ability to think outside the box.
- Excellent communication and interpersonal skills.
- Proficiency in market research and data analysis.
- Strong project management skills with the ability to multitask.
- Familiarity with digital marketing tools and platforms.
- Results-driven mindset with a strategic outlook
Method of Application
Interested and qualified candidates should forward their CV to: hr@dktnigeria.org using the position as subject of email.