FoliXx Hospitality, established in 2018, provides a sophisticated and contemporary entertainment experience. From renowned themed nightlife events and live performances to exceptional restaurants and special occasions. We are a fast-growing and dynamic hospitality group with business units that include a Quick Service Restaurant (QSR), a Fine Dining Lounge, and a vibrant Nightclub.
We are recruiting to fill the position below:
Job Title: Digital Marketer
Location: Ikate, Lekki – Lagos
Employment Type: Full-time
Job Overview
- The Digital Marketer will develop, implement, and manage marketing campaigns that promote our brand, products, and services.
- This role will enhance our digital presence, engage our target audience, and contribute to overall business growth.
- The ideal candidate will have a strong grasp of current marketing tools, trends, and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
Campaign Development & Management:
- Plan, develop, and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Collaborate with internal teams to create landing pages, ads, and campaigns tailored to different audience segments and channels.
Content Creation & Strategy:
- Design and execute content strategies for social media platforms, blogs, and other online mediums.
- Develop engaging and high-quality content, including images, videos, and written copy, optimized for SEO.
Social Media Management:
- Oversee the company’s social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
- Monitor, analyze, and report on engagement, reach, and other key metrics.
Data Analysis & Reporting:
- Track, analyze, and report on website traffic, conversions, and user engagement using tools such as Google Analytics and social media insights.
- Prepare monthly/quarterly performance reports, including insights and recommendations for optimization.
SEO & SEM:
- Conduct keyword research and optimize website and content for search engines.
- Develop and manage PPC campaigns, ensuring optimized cost-per-click (CPC) and a strong return on ad spend (ROAS).
Email Marketing & Automation:
- Design and manage email marketing campaigns, including customer segmentation, scheduling, and performance analysis.
- Implement automation workflows for lead nurturing, onboarding, and re-engagement.
Brand Management:
- Maintain brand consistency across all digital platforms, ensuring all communications align with company guidelines.
- Support brand growth by engaging with online communities and fostering positive relationships with influencers and partners.
Market Research & Competitor Analysis:
- Conduct regular market and competitor analysis to identify trends, gaps, and opportunities.
- Stay updated on digital marketing industry trends, tools, and techniques to improve campaign effectiveness.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A relevant certification (e.g., Google Analytics, HubSpot, Facebook Blueprint) is a plus.
- Experience: 2-5 years of experience in digital marketing or a similar role, with a proven track record of successful digital campaigns.
Technical Skills:
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Knowledge of SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp, HubSpot), and content management systems (CMS), such as WordPress.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
Soft Skills:
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills.
- Detail-oriented, creative, and proactive with strong project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Key Competencies:
- Strategic thinking and problem-solving abilities
- Results-oriented with a strong focus on ROI
- Ability to adapt to new digital tools and trends quickly
- Strong interpersonal skills to collaborate with cross-functional teams
Salary
N200,000 – N250,000 Monthly.
Application Closing Date
31st August, 2025.
How to Apply
Interested and qualified candidates should send theirR esume, Cover Letter, and Portfolio to: hr@folixxhospitality.comusing the job title as the subject of the email.