Westfield Consulting Limited – Our client in the FMCG space is looking for qualified and passionate candidate to fill the position below:
Job Title: Marketing Director
Location: Lagos
Employment Type: Full-time
Industry: FMCG
Reports to: MD/CEO
Job Purpose
- To implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business.
- Responsible for developing and executing Food Concepts marketing strategy to drive incremental growth, customer engagement, and sales performance across all its brands.
- This role oversees multi-channel marketing campaigns, digital marketing, brand partnerships, and customer insights to grow market presence.
Key Responsibilities
Development and Implementation of Marketing Strategies:
- Monitor effective utilization of brands marketing budget to achieve the set objectives
- Oversee design and implementation of comprehensive marketing strategies in creating awareness of the company’s business activities
- Build and communicate a comprehensive growth marketing plan that aligns with our revenue goals and overall business strategy
- Oversee planning and execution of campaigns for corporate promotion, launching of new product lines etc.
- Build Strategic Partnership with external parties such as the media, Stakeholders and potential clients
- Integrate selected brand communication on behalf of the company
- Ensure our customers get to their ‘AHA’ moment quicker, churn is kept low and LTV is increased by developing and executing customer retention strategies.
- Monitor industry trends and competitive landscape to identify new opportunities for growth.
- Coordinate relationships with creative agency partners as well as cross-functional teams and external vendors.
- Oversee the digital marketing strategy, including website management, social media, email marketing, and online advertising.
- Leverage data analytics to track campaign performance and make data-driven decisions.
- Ensure brand consistency and adherence to brand guidelines throughout the franchise network.
- Develop localized marketing strategies and campaigns that cater to specific markets while maintaining brand integrity
- Develop and implement customer loyalty programs and CRM strategies.
- Monitor customer feedback and use insights to improve the overall customer experience.
Product/ Brand Innovation and Development:
- Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
- review Brands’ prices in line with the company pricing policy and market realities to ensure brand profitability, recommend appropriate price, and cost structure adjustments
- Oversee planning, coordination, execution, and attendance of conferences, seminars, Fairs, exhibitions and any other events
- Collaborate with product development teams to introduce new menu items and promotions.
- Ensure effective marketing of new offerings to drive sales.
Strategic Direction and Leadership:
- Control budget and allocates resources towards all projects
- Monitors progress, reviews and approves performance reports
- Supervise marketing department and provide guidance and feedback to other marketing professionals
- Engage in the achievement of Goals & Objectives in line with the company’s vision, mission and values.
- Ensure company conducts its business in full compliance with all national, international laws, and regulations that pertain to QSR, as well as professional standards, accepted business practices, and internal standards
- Work closely with franchisees to provide marketing support, resources, and guidance.
- Manage relationships with advertising agencies and media partners
- Build and lead a high-performing marketing team, providing mentorship and guidance
- Foster a culture of creativity, innovation, and collaboration.
Requirements
- A good first degree in social /management/physical sciences
- Minimum of 12-15 years Marketing hands on work experience in a similar role in a related industry (FMCG/QSR).
- Possession of a Post graduate degree in Marketing/Business Administration or related degree is an added advantage
- Membership of the NIMC, APCN, AAN, or any other related professional qualification is required.
Knowledge:
- Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Basic working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Familiarity with Customer Relationship Management and Content Management System software
- Knowledge of traditional and digital marketing tools
- Knowledge of research methods; data analytics software
- Ideation and marketing strategy development
- Progressive experience in brand marketing; QSR, FCR, or Retail preferred
- People management experience with a proven track record of coaching and developing high-performing cross functional team with a keen eye for talent and a passion for diversity, inclusion, & belonging
- Proven track record of developing brand strategy, building campaigns, and executing marketing plans that drive tangible business result
- Demonstrated initiative, critical thinking, decision-making, and problem-solving skills, with the ability to thrive in a fast-paced, dynamic environment
- Ability to influence senior leaders in the organization and across different cross-functional groups
- Ability to lead cross-functional teams with members from all levels of the organization with multiple projects running simultaneously across multiple international markets
- Experience leading analytics and performance marketing or product teams
Salary
Very competitive.
Application Closing Date
18th July, 2025.
How to Apply
Interested and qualified candidates should send their CV to: victor.allu@westfield-consulting.com using the Job Title as the subject of the email.
Note: Only shortlisted candidates will be contacted.