Domeos Resources International – Our client, an Edu-play Centre is recruiting to fill the position below:
Job Title: Social Media Manager and Content Creator
Location: Abuja (FCT)
Reports to: Head of Centre
Direct Reports: None
Main Function
- The Social Media Manager and Content Creator will be responsible for building a strong online presence for the edu-play centre, driving engagement with current and prospective clients, and enhancing the centre’s brand visibility. This includes creating high-quality content, managing social media platforms, and executing effective digital marketing campaigns.
Role Responsibilities
Content Creation:
- Develop creative and engaging content, including graphics, photos, videos etc. to promote the centre’s services, programs, and events.
- Brainstorm and execute innovative content ideas tailored to the target audience of parents and caregivers.
- Create high-quality, child-friendly content showcasing the centre’s activities, educational offerings, and environment.
- Develop a consistent visual and written brand identity across all platforms.
Social Media Management:
- Manage the centre’s social media accounts on platforms such as Instagram, Facebook, Twitter, TikTok etc.
- Schedule posts, stories, and other updates to maintain an active and engaging presence online.
- Monitor social media engagement metrics such as likes, comments, shares, and direct messages, and respond promptly to inquiries.
- Engage with followers to build a loyal online community and increase brand awareness.
Digital Marketing and Strategy:
- Develop and execute social media and content strategies to align with the centre’s marketing objectives.
- Plan and manage advertising campaigns to boost visibility and drive enrolment.
- Utilize analytics tools to track and report on the performance of campaigns and posts, identifying areas for improvement.
- Research trends in the childcare and education industry to create relevant and compelling content.
Reputation Management:
- Monitor online reviews and feedback, addressing concerns and maintaining a positive brand image.
- Ensure all content complies with the centre’s values and branding guidelines.
Qualifications
Education and Certifications:
- Bachelor’s Degree in Marketing, Communications, Media, or a related field.
- Certification in digital marketing or social media management is an advantage.
Experience:
- Minimum of 3 years experience in social media management, content creation, or digital marketing.
- Experience in the childcare, education, or hospitality industry is a plus.
Skills:
Technical Proficiency:
- Proficient in social media platforms (Instagram, Facebook, Twitter, TikTok).
- Skilled in graphic design and video editing tools such as Canva, Adobe Creative Suite, or CapCut.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
Creative Skills:
- Strong visual storytelling and copywriting abilities.
- Excellent understanding of trends in digital content and design.
Marketing Expertise:
- Knowledge of social media advertising and audience targeting techniques.
- Ability to create and implement data-driven digital marketing strategies.
Personal Attributes:
- Highly organized, detail-oriented, and able to manage multiple projects.
- Excellent communication and interpersonal skills.
- Adaptable and innovative, with a passion for engaging audiences online.
Application Closing Date
16th January, 2025.
Method of Application
Interested and qualified candidates should forward their CVs and cover letters to: recruitment@domeoresources.org using “Social Media Manager and Content Creator” as the subject of mail.
Note: Only shortlisted candidates will be contacted.