National Sales Director – Adexen, Lagos, NG

Adexen was mandated by an international industrial Group to recruit an National Sales Director for its operations. The position is based in Lagos.

Only applications through Adexen website will be considered for this job vacancy.


  • Establishing & developing the sales function to encompass, but not limited to, sales, pricing, advertising, brand & product management, promotions, special events, market research, product & service pricing, competitive analysis and ultimately increasing revenue generation for the organisation.
  • Define & propose sales strategies to ensure commercial objectives are achieved. 
  • Oversee the articulation of the organisation’s sales strategies
  • Design and deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele.
  • Institutionalise a customer service-oriented culture in the sales workforce
  • Coordinate and supervise the day-to-day activities of the department
  • Develop & maintain optimal product/services mix keeping in mind segmentation, brand value/positioning & commercial objectives
  • Research price elasticity for all products & services proposed
  • Develop and implement a comprehensive sales plan to acquire significant clientele from identified customer segments.
  • Ensure the deployment of effective market penetration and market share acquisition framework.
  • Ensure the development and establishment of effective channel strategies to promote sales.
  • Stay abreast of sales trends, customer needs and competitor initiatives and devise strategies to optimally utilise sales opportunities.
  • Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
  • Oversee the preparation of the department’s annual budget and monitor its implementation.


  • Bachelor’s degree in marketing or business management discipline
  • MBA is a plus
  • Minimum 15 years relevant work experience with at least 5 years in a senior management position within an international group.
  • Previous experience in Emerging Markets/Africa is a plus
  • Excellent understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis
  • Good knowledge of local and global industry dynamics including regulation, legislation and operating environment
  • Understanding of micro and macroeconomic indices and their impact on business
  • Ability to think strategically and holistically
  • Leadership and people management skills
  • Excellent negotiation and relationship management skills

Click here to apply.

Only applications through Adexen website will be considered for this job vacancy.